How To Select A Font For Your Logo
When we imagine logos our thoughts go for graphic elements, Because describing a brand into a single graphic design is a complex process. Also choosing the best font for your logo is as important as communicating information like your name and business.
While you have the chance to use different fonts in other designs like websites, brochures and printinted cards, your logo font is what people will most connect with your brand. Though it is important to select how a font will work when people see it not only the first time but every time.
Here, We have given the tips and guidelines to help you to select a font for logos that is perfect for you. Read this article till the end to find the perfect typeface that works great for your business.
The Basic Font Styles And Their Business Connection:
Different fonts associate different attributes and have their own particular properties. Your future clients will make belief about your brand just by the font used in your logo without any discussion. Thus, The fonts used in a logo design are very important to suit your brand.
The following is a basic review of the font categories at your arrangements:
Serif : Classic, Refined, Tradition.
Sans- Serif : Modern, Clean, Simple.
Slab – Serif : Vintage, Masculine, Rustic.
Script : Refined, Feminine, Ornate, Elegance.
Handwritten : Bespoke, Custom, Casual, Approachable.
Display : Typewriter, Novelty,Funky, Unusual, Everything Else.
Font Style With Weight:
Once you select your basic font group, you can short out your selection further with style you want. Most fonts come in a range of different styles and weights, from super thin to super fat. A thick weight might work good for a short line but look bulky for a longer name. A thin font looks great for long lines and for a business card at a time. Thin fonts look always catchy and are best suites for every logo. While heavy fonts look more assured.
Make sure you review the full font before you use them in any logo. Every font has small elements that make a new and different style in your logo. These properties of fonts are the little to give a unique potential to your logo. You must take a time to see all letterforms in uppercase and lowercase before selecting your fonts.
Meeting With The Expectations Of Industries:
An important examination when you select a font for a logo is not only what you want but it how you want to feel it in logo design. If you want a logo for historic shine, it’s most likely to match with the industry. A rustic vibe is suitable for a mechanic shop but it will be catchy when placed on a logo for a software company. After all, finding a perfect typeface font for a particular industry depends on a client’s expectations.
At the same time, The difference between the fonts looks too variable. Retro slab serifs are so loved with breweries that they have known. Same with featureless sans- serifs for technology companies. There is a balance that needs to be perfect between visible and popularity. You need a logo that is good in-line with competitors but also still looks attractive.
How To Merge Fonts In A Logo?:
First off all never use more than two or three different fonts in a logo. Normally a logo is a merger of text and symbol, but how they’re merged depends on the type of logo you choose. The chief brand name should be in one font and the alternative text, such as brand tagline or brand description, should be in different fonts.
If you have other information like your establishment year you have to keep it small and clean. Your brand name is the place to select a font with the most features like scripts and hand-lettering. The alternative text should be the clearest because this attracts a potential customer to your brand and supporting information will quickly and cleanly describe what you do.
If you have a graphic element, look how the font can merge with it. Look at the line weight of your logo design and make sure it matches the line weight of your font. You can also add the graphic totally and make the wordmark type logo. Sometimes this is a perfect selection for small businesses that are focusing to build the brand. If the font will always be merged with the logo, this is a powerful reason to inspire your type with as much brand feature as possible.
Considerations Of Technical Terms:
For perfect readability, especially from a distance, You have to consider a font that can be kerned out. Kerning shows the process of putting space between letterforms in order to make visually good results. Sans serifs look good in readability when they are kerned out with a lot of white space. A script depends on each letter touching the other letter and the white space should never be expanded.
If your logo will mainly be used in the digital field, take a typeface that is optimized for the web and for small sizes. This means your logo will look similarly great on a large display and a small screen. Also do experiment with how your logo looks in various color spaces. You have to design a logo with solid colors and then need to try it in a flyer with a gradient background. So, You have to take logo colors into consideration.
When you download a font, always make sure you have the proper licensing in place to use your logo on the different prints and digital platforms you will create. Some fonts are licensed only for personal use and make sure your font doesn’t violate anyone’s copyright guidelines.
If you create custom fonts, They are great for writing in term papers or reports, they don’t cut it when it comes to designing an attractive logo. Custom fonts will have unique and engaging elements that will make sure your logo will come out from the crowd.
Font selection in a logo design or any brand identity is always an important consideration. While you want to select a logo font you like and think is pleasing, it’s also important to keep in mind the emotion and relation it will induce for future clients and customers. Use your brand’s values as your mentor while following the above guidelines and you’ll be on your way to awesome logo design!